Business Control Center

U.S. Texting Statistics

 

  1. 81% of Americans text regularly.
  2. Over 6 billion texts are sent every day.
  3. Over 180 billion texts are sent every month.
  4. 27 trillion texts are sent every year.
  5. 97% of American adults text weekly.
  6. America is responsible for approximately 45% of the world’s text volume.
  7. Americans text twice as much as they call, on average.

Business Texting Statistics

  1. 78% of people wish they could have a text conversation with a business.
  2. 61% of businesses wish they could send and receive texts from a business number.
  3. 80% of professionals currently use text for business purposes.
  4. People prefer text most for scheduling or changing appointments, and making or confirming reservations.
  5. Over half of customers would rather text a customer support agent instead of using other available options.
  6. Texting is highest rated contact method for customer satisfaction compared to all other communication channels (Text – 90; Phone – 77; Facebook – 66).
  7. Over 1/3 of professionals say they can’t go 10 minutes without responding to a text.
  8. Calls cost customer service centers several dollars per conversation. Texts cost pennies per conversation.
  9. 44% of consumers prefer to press a button and initiate a text conversation, rather than wait on hold with an agent.
  10. 75% of people like offers sent via text (but no more than 2/mo).
  11. Texting in the sales process with a qualified lead can increase conversions over 100%.
  12. 64% of consumers are likely to have a positive perception of companies that offer communication via text.
  13. 90% of leads prefer to be texted, compared to called.
  14. Response rates from text are 209% higher than those from phone calls.

Texting Statistics by Age

  1. 91% of teens with cell phones actively text.
  2. About 50% of adults 18-24 say text conversations as just as meaningful as a phone call.
  3. Adults under 45 send and receive 85+ texts every day, on average.
  4. 77% of students want relevant information from colleges via text.
  5. 59% of students say a college can text them first.
  6. Adults 18-24 y.o. send and receive over 128 texts every day.
  7. Adults 18-24 y.o. send and receive 3,853 texts a month.
  8. Adults 25-34 send and receive over 75 texts a day.
  9. Adults 25-34 send and receive 2,240 texts a month.
  10. Adults 35-44 send and receive about 52 texts a day.
  11. Adults 35-44 send and receive 1,557 texts a month.
  12. Adults 45-54 send and receive 33 texts a day.
  13. Adults 45-54 send and receive 998 texts a month.
  14. Adults 55+ send and receive 16 texts a day.
  15. Adults 55+ send and receive 491 texts a month.

Texting Statistics by Time and Rates

  1. Texts have a 99% open rate.
  2. 95% of texts will be read within 3 minutes of being sent.
  3. Average response time for a text is 90 seconds.
  4. Texts have a 45% average response rate.
  5. College students spend 94 minutes a day texting, on average
  6. Texting takes up 33% of Millennials’ mobile usage.
  7. Text messages are read in under 5 seconds, on average.
  8. 96% of smartphone owners text.
  9. The average adult spends 23 hours a week texting.

Texting Statistics by Preference

  1. 33% of American adults prefer texts to all other forms of communication.
  2. Text is the most used form of communication for American adults under 50.
  3. 91% of people who text prefer it over voicemail.
  4. Texting is the most common cell phone activity.
  5. A third of Americans prefer text to phone calls.

 

 

Sources: Pew Research Center, CTIA, Statistic Brain, Nielsen, Experian Marketing Services, Cappex, Forbes, Velocify, Journal of Behavioral Addictions, RealityMine, USA Today, Gallup, Dimension Data, FranchiseHelp, Forrester, ContactBabel, eWeek