LAUNCHING A LOCAL DIRECTORY IS EASYBUILDING ONE PEOPLE ACTUALLY USE
IS THE HARD PART
We help local network operators strengthen their existing network or launch, replace, or expand one with CONNECTLocal technology and operating support.
Six challenges local networks face
- ×Chicken-and-Egg Launch Problems
- ×Passive Directory User Experience
- ×Advertising Only-Play
- ×Declining User Engagement
- ×Weak Business Participation
- ×Poor Business Retention
Choose your starting point
Local Network Consulting
Know what to fix to bring residents back.
See where residents lose interest and where businesses stop seeing value. Get a prioritized plan to address both.
Assessment · Action plan · Implementation and advisory
CONNECTLocal Platform
Build a network locals come back to.
Give local Users an app and website to connect with the community. Help local businesses attract new customers and bring customers back more often.

- Offers & rewards
- Events & discovery
- Analytics & reporting
Why TheLocalProject?
30+ years building local networks
Since 1996, we’ve been launching local networks, seeing where they stall, and refining what works.
Achieve the network of your dreams
You bring the vision and relationships. We’ll bring the know-how, technology, and operating support you’ll need to get there.
Know where to invest
Discover what is killing your business & User retention before spending more on promotion.
Deliver value to users, businesses, & community
Give Users reasons to come back and local businesses reasons to stay.
Put the plan to work
We’ll help you set priorities, implement changes, and track how people respond.
Let’s talk about your network
Tell us what you’re building or what you want to improve.