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The Local Project

LAUNCHING A LOCAL DIRECTORY IS EASYBUILDING ONE PEOPLE ACTUALLY USE
IS THE HARD PART

We help local network operators strengthen their existing network or launch, replace, or expand one with CONNECTLocal technology and operating support.

Six challenges local networks face

  • Chicken-and-Egg Launch Problems
  • Passive Directory User Experience
  • Advertising Only-Play
  • Declining User Engagement
  • Weak Business Participation
  • Poor Business Retention

Choose your starting point

Local Network Consulting

Know what to fix to bring residents back.

See where residents lose interest and where businesses stop seeing value. Get a prioritized plan to address both.

Assessment · Action plan · Implementation and advisory

See How Consulting Works →

CONNECTLocal Platform

Build a network locals come back to.

Give local Users an app and website to connect with the community. Help local businesses attract new customers and bring customers back more often.

CONNECTLocal Ventura example showing VIP exclusives, special access, local rewards and favorite places
  • Offers & rewards
  • Events & discovery
  • Analytics & reporting

See CONNECTLocal in Action →

Why TheLocalProject?

30+ years building local networks

Since 1996, we’ve been launching local networks, seeing where they stall, and refining what works.

Achieve the network of your dreams

You bring the vision and relationships. We’ll bring the know-how, technology, and operating support you’ll need to get there.

Know where to invest

Discover what is killing your business & User retention before spending more on promotion.

Deliver value to users, businesses, & community

Give Users reasons to come back and local businesses reasons to stay.

Put the plan to work

We’ll help you set priorities, implement changes, and track how people respond.

Let’s talk about your network

Tell us what you’re building or what you want to improve.

Request a Network Strategy Call