Author: George Bogle

Strategy: 3 Easy Steps to Grow Sales 10% in 2019

Here’s something every local business owner should know:
Business Mobile Text Messaging is proving itself!

Just 1 well-crafted mobile messages per month can grow your sales 10% or more!

Mobile messaging is warmer and more personal than email
Mobile messaging & today’s most popular form of communication

Mobile Messaging is a near Guaranteed Read
• No other communication option has the effectiveness of mobile texting!
• 99.9% delivery rate, 98.4% read rate, of which 93% are read within 3 minutes.
• Text message read rates exceed email read rates 5 times or more. Said another way, “50 customers on a mobile text list will typically out-produce 250 customers on an email list”.

Mobile Messaging produces the highest response rate
• Business text response rates are trending 14.6% to 38% depending on industry; NOTHING ELSE COMES CLOSE!

Here’s How to Get Started!

1) Establish a VIP Customer Program
Every business has loyal, valued customers with the potential for more if given a little special attention and care. Incentivizing customers to make “just one extra purchase per year” typically adds 8% – 12% to a local business’s bottom line.

It’s not difficult; use signage, social media and employee training to invite customers to opt-in to your VIP Customer program. You’ll be amazed at how many take you up on it; just 30 to 50 VIP Customers on your list can make a real impact.

2) Don’t Over Do It
“Quality over quantity” is the secret to a successful VIP Customer Program. As mentioned, just one or two well-crafted messages per month can grow your sales by 10% or more. Your company’s ideal messaging frequency is related to how often customers typically purchase your product or service.

Since we all eat every day, a restaurant could send a weekly VIP Offer without over doing it. An upscale restaurant may choose to send a VIP Alert or Offer once a month. A lunch restaurant in a busy business district may offer nearby office workers a daily alert announcing the “Special of the Day”.

Consumers typically purchase a new car every 2 to 5 years; so getting a weekly message about a car purchase would get old quick. However a dealerships sending monthly VIP Offers for related auto repairs, auto battery or tire specials could be highly welcomed by its customers.

Most consumers wouldn’t want monthly alerts about a new AC/heating system. One of our heating & cooling clients offers its customers a monthly reminder text “Time to Change Your Furnace Filter”. They find customers love it and have even had friends signup to get the alert. These monthly reminders maintain a relationship impacting where these customers are likely to call whenever their system does need repair?

Your CONNECTLocal system lets you divide your Master VIP List into Sub-Groups so you can customize message content and frequency to fit the VIP Customer’s needs.

3) Make Messages Compelling
Here again quality over quantity, don’t send a message just to send a message. Depending on your customer’s needs there can be different reasons for sending a mobile message. An obvious reason is an offer to sell something, but other reasons include sending important news alerts about your business or your industry.

For example, a child’s daycare center may send alerts about school closings, reminders about submitting medical records or the upcoming field trip. Start by thinking about your customer’s needs and what information should get into their hands.

There are times for sending “VIP Alerts” and times for sending “VIP Offers”.

Mobile messages are light customer touches that are NEARLY ALWAYS READ; they should be brief, typically less than 160 characters. Sometimes including a hyper-link to a web-page with more detailed information is the best way to go. For example, a CPA accounting firm might send a mobile alert like this: New Payroll Laws in Effect January 1st. Click here for a one page summary of what you need to know: www.abcaccounting.com/2019newlaws

CONNECTLocal has everything you need to:

• Establish your VIP Customer List
• Create unlimited VIP Customer Sub-Groups
• Provide Customers 3 Ways to Join Your List
• Send & Receive Messages from Your Computer

Why mobile alerts over email? 80% of business emails are never read, 98% of mobile texts are!
Use mobile messaging to connect with your customers & grow sales by 10% or more in 2019!

4 Things You Need to Hear About Mobile Texting, Millennials & Local Business

This past weekend was spent delving into deep conversations with millennials about how they think about communication. The ringleader was my 33 year old nephew Blair, an articulate guy and store manager of a Pier One Imports.

I asked him for feedback on a CONNECTLocal User video we were doing for a social media campaign. He sent me a LONG writeup via text that would have taken me far too long to type on my phone…I would have surely called someone before ever trying to type it all out.

He reluctantly got on the phone where I asked “how long it took to type all that”. His answer, “about a minute or so”. About a minute??? You’ve got to be kidding me, it would take me every bit of 10 minutes to type all that out on my cellphone.

The event led to multiple discussions with multiple people about how much texting has become a part of life to those under 40. Here are the top takeaways of what I heard.

1) Millennials don’t like to talk on the phone much, it’s one of their less favorite things to do. Top opinions I heard, “it takes too much time”.

Through texting, millennials get meaningful things done in 15 to 30 seconds on average.

2) Millennials do everything on their mobile device, rarely using a desktop computer for personal things. Top mobile activities include: communication, video watching, surfing and games.

3) When specifically asked “would you like the ability to text message local businesses” the answer was a resounding “YES”, I would love it! Blair’s response: I would love to be able to text my orthodontist…I hate calling them.

When specifically asked “what if it took an hour or two to get a reply back to your questions, would that bother you”? Unanimous opinion: No! One’s comment “I’d send my question, move on to do something else and deal with the answer when it came in. We’re multitaskers”.

4) After explaining that many business owners were resistant to moving towards texting, considering it just one more thing to do that they didn’t see the need for. Majority opinion: they’re going to lose customers to the businesses that do.

This was not a scientific poll; however, it was derived from a series of real world conversations with consumers half my age. I believe you’ll find similar if you ask around. What I’m convinced of is that local businesses will be adopting mobile messaging in the next 1 to 3 years just as we moved from pony express, to telegraph, fax machine, email and beyond.

CONNECTLocal is giving the power of mobile to local businesses today. CONNECTLocal is more than just mobile messaging, this hyper-local app compiles a range of local information into one place including local things to do and local offers. The best part, more great functionality is on the way.

Contact: You can contact George at bogle@localproject.net

Welcome to TheLocalProject

Our Mission…to Build a Better LOCAL Internet!

It’s nearing 24 months since the first meeting for TheLocalProject was held. At the time, it was still an idea, a vision to build a mobile platform that aggregated the best local information into one place and provided functionality for area residents to mobily interact with local area businesses.